1. The High Street Dental Practice is registered at 10 High Street Chippenham SN15 3ER. If you wish to contact us regarding this privacy notice you can contact our Data Controller, Dr Christopher Lambert-Rose, via [email protected] or on 01249-477001.


2. We collect information about you when you enquire about our services or make an appointment with us for treatment. We will retain details and clinical notes relating to the care you receive within our practice and from third parties. We also collect information about you when you voluntarily complete customer surveys, participate in competitions or provide feedback to us.


3. We will use information about you to enable us to arrange appointments with the appropriate clinician and to ensure that you are receiving care appropriate to your clinical needs. Our regulators, The General Dental Council, and the NHS require us to create and retain records of the dental treatment that is provided to patients. We are obliged by law to keep these records for 10 years after the last date of treatment, or to age 25, whichever is the longer.

4. We will not disclose your personal data, including records of your treatment, unless required to do so by law, or with your explicit consent. If you have been referred to treatment with us by another medical professional, we may disclose details of your treatment to them where appropriate. Wherever possible we will discuss any disclosure with you in advance. We will never pass on your information to a third party for marketing purposes.  We do not share your information with anybody outside the EU.

5. We may share your information with selected third parties including; business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; analytics and search engine providers that assist us in the improvement and optimisation of our site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

6. We may use your information to provide you with details about other services or products that we offer that we think will be relevant to your ongoing care or may be of interest to you.


7. We may send you information about products and services of ours and other companies we work with which may be of interest to you. If you do not wish to receive marketing material you may opt out at a later date.

8. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please let us know by e- mail at [email protected]


9. The GDPR includes the following rights for individuals:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • The right not to be subject to automated decision-making, including profiling.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all, of your personal information please e-mail or write to us at the following address; The High Street Dental Practice 10 High Street Chippenham SN15 3ER.

10. If your personal details change, or it comes to your attention that the information we hold about you is inaccurate in any way please let us know and we will make the appropriate corrections.

11. If you have concerns about the way in which we have handled your data, or are not satisfied with our response to any data related complaint you may have made, you can complain directly to the Information Commissioner’s Office.


12. All information you provide to us is stored on our secure servers.  The servers are backed up remotely to secure servers managed by Carestream Ltd who provide our Practice Management Software

13. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site directly via email; any transmission is at your own risk. Data transmitted via our website Contact Form or Referral Form is transmitted securely through an encryption service.  This data is stored remotely and downloaded onto our computer using a password. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


14. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


15. We regularly review our privacy notice and will update this page when necessary. This privacy policy was last updated on the 22nd May 2018.